There is no magic age when your attitude and treatment of people should change. The Peterborough Council on Aging partnered with Brand Health to develop a marketing campaign that aimed to change people’s thinking about aging and how we often have a negative impression of people once they reach a certain age, such as 60, 65 or older.
Radio Ad 1:
Radio Ad 2:
Please contact us to let us know what you think about the Best Before Date campaign.