Best Before Date Campaign

There is no magic age when your attitude and treatment of people should change.  The Peterborough Council on Aging partnered with Brand Health to develop a marketing campaign that aimed to change people’s thinking about aging and how we often have a negative impression of people once they reach a certain age, such as 60, 65 or older.



Radio Ad 1:


Radio Ad 2:


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Please contact us to let us know what you think about the Best Before Date campaign.