Best Before Date Campaign

There is no magic age when your attitude and treatment of people should change.  The Peterborough Council on Aging partnered with Brand Health to develop a marketing campaign that aimed to change people’s thinking about aging and how we often have a negative impression of people once they reach a certain age, such as 60, 65 or older.

Video

Radio

Radio Ad 1:

 

Radio Ad 2:

Posters

BestBefore_woman BestBefore_man

Please contact us to let us know what you think about the Best Before Date campaign.