Age-friendly Business

Ariel photo of Peterborough

Through funding from Ontario’s Senior Secretariat; the City and County of Peterborough and the Peterborough Council on Aging are developing a strategy to help local business increase their age-friendliness. The Age-Friendly Business initiative will benefit our local businesses, older adult residents and our community at large.


What is an Age-friendly Business?

An Age-friendly business is a business that has made no cost or low cost changes to accommodate older customers.

Some examples of these accommodations are: wide and clutter free aisles, large print signs, accessible washrooms, respectful staff, good lighting, etc.


Why should you make your business more Age-friendly?

Statistics Canada reports that people over the age of 55 make up over 35% of the Peterborough region’s total population. In 2015, for the first time in Canada, seniors account for a larger share of population than children aged 0–14, and this trend will continue. In addition, those aged 55 to 64 years now represent a greater share of the Canadian population than those aged 15 to 24 years.

If a business is welcoming and comfortable for older adults it will also be more comfortable for all customers, including parents with children in strollers, expectant mothers, people with injuries, disabilities, or other limitations (i.e. sight, hearing, mobility).

Older adults tend to be loyal customers and this vibrant group not only has a lot of purchasing power but also the time to shop.


For more information on the Age-friendly Business Initiative please contact Sylvia Dick at